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Career Highlight: Published 32 books for a brand-new market of distribution
Challenge
To reformat a line of children's books for the Dollar Stores market, a sales channel that Simon & Schuster had not previously been in.
Action
Selected the title mix, renegotiated contracts with authors, illustrators, and licensors, and collaborated with a packager to reformat 32 licensed backlist books from original editions to finished proprietary editions.
Results
- Final sell-in quantity totaled 800,000 copies.
- Customer has already committed to a second wave of books for 2005.
- Gave new life to books that were already out-of-print or those with waning sales.
- Brought Simon & Schuster into a new sales channel.
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Cindy Eng
· Fanwood, New Jersey

Portfolio site by Brandego
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