Cindy Eng : Executive Portfolio
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Career Highlight: Published 32 books for a brand-new market of distribution

Challenge

To reformat a line of children's books for the Dollar Stores market, a sales channel that Simon & Schuster had not previously been in.

Action

Selected the title mix, renegotiated contracts with authors, illustrators, and licensors, and collaborated with a packager to reformat 32 licensed backlist books from original editions to finished proprietary editions.

Results

  • Final sell-in quantity totaled 800,000 copies.
  • Customer has already committed to a second wave of books for 2005.
  • Gave new life to books that were already out-of-print or those with waning sales.
  • Brought Simon & Schuster into a new sales channel.

Cindy Eng · Fanwood, New Jersey

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