Cindy Eng | Career Highlights

Career Highlight: Cultivated and expanded Little Simon's brand licensing program.

To marry book concepts with appropriate brands in a way that has educational and entertainment value for children.

Sent proposals to licensors, negotiated deals and financials, and developed formats for books.

The imprint now holds the license for Matchbox, Hot Wheels, Crayola, Alfred Hitchcock, Peanuts, Cheerios, Oreo, Sun-Maid Raisins, OshKosh B'Gosh, Raggedy Ann & Andy, Richard Scarry, Bubblegum, Milky Pens, and Lionel Trains.
Cheerios series sold over two million copies.
The Crayola Rainbow Colors Book had a 100,000-copy first printing and is being given away on Oprah Winfrey's "The World's Biggest Surprise Baby Shower" (air date 9/23/04).

Cindy Eng · Fanwood, New Jersey

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